Make complexity feel simple
A structured services menu separates distinct offerings without fragmenting the brand.
← All selected work
01 / Selected project
BLD Companies.
A connected digital home for commercial brokerage, leasing, construction management, and property marketing in Metro Detroit.
The project
Built around a real business need.
The brief
BLD needed a cohesive way to explain several distinct commercial real estate and construction services while helping visitors find property information and make the right kind of inquiry.
Our approach
We organized the experience around clear service paths, individual property content, and practical insight articles. Visitors can move from research to the relevant service or availability page without needing to understand the company’s internal structure.
Scope of work
What we built.
Purposeful design, thoughtful content, and a usable structure—developed through BLD Companies and related work before Altofold Studio's launch.
- Custom multi-page website and brand application
- Commercial brokerage, leasing and construction service pages
- Property pages and IDX availability search integration
- Article library, technical SEO foundation and lead forms
Selected project materials
Details that make a difference.
Design thinking
Three decisions that shaped the experience.
Give every property a story
Dedicated property pages provide context beyond a single listing thumbnail.
Create clear next actions
Property and service calls to action guide visitors toward relevant conversations.
What the work demonstrates
Made to support the way the business works.
These case studies describe implemented website features and design choices. They do not claim measured increases in leads, traffic, rankings, or sales.